As we continue with the “total look” analysis and construction, we must talk about the balance.
To give you a better understanding of what “balance” is, I would like to quote expertphotography.com: “Balance determines whether photo is pleasing and harmonious to look at or rather uncomfortable and unresolved”.
There are way too many factors that can balance or misbalance the image. Color, size, texture and intensity of subjects are only few of them. A sense of balance is something photographers learn and practice until it becomes their sixth sense. Even though it seems like it’s solely the photographer’s responsibility, having some understanding of balance will help the stylist in making correct decisions during the art direction process.
I would like to share a concept that I have recently come up with. I call it a concept of Accents and Supporting Elements.
I describe Accents as elements being immediately spotted by just glancing at the photograph. It may be a wardrobe piece, makeup element, interesting texture, shape, prop etc. Usually accents are aimed to enrich the photograph and add context to the look, helping the “storytelling”. Supporting elements are those that are aimed to minimize the distraction from and emphasize the point of attention. Lets agree that our point of attention is always a hairstyle.
Lets take a look at examples….
The first one is amazing Karolin Wolter, gracing the cover of the German Vogue. Hair by Natalie Franz, photographed by Lado Alexi. One of the undeniable accents, noticed immediately is Karolin’s hair, Meanwhile, the wardrobe is full of detail and is very interesting on its own. Color is the reason why attire full of accessories do not take over. Serving as a great accent, corset perfectly blends with the skin tone and the background, aimed not to distract, but rather emphasize.