Total look is very important for the story telling. By total look I mean model, hair, makeup and wardrobe. All these components correctly selected and put together, create a context, giving the viewer a sense of the character, his/her lifestyle, and help our imagination create a story behind this character. This makes the image stronger, and creates a good vernacular between the portrayed character and the hair design. I would like to refer to one of my favorite inspirational images and analyze it.
Image photographed by Leda & St-Jacques, hair design by Randy Smith.