Art Director, Photographer Videographer

Hi, I am Daryna [da-ree-nah]

As a little girl, I remember secretly tearing out advertising pages in fashion magazines in the waiting room of a beauty salon, where my mom was getting hair treatments. It was in those moments that my fascination with visual storytelling and the beauty industry began. Over the years, I collected quite a collection of tear sheets, each inspiring me to chase my dream of becoming a professional photographer.

Having graduated from the Kyiv School of Photography and completed a master's Degree in Business Administration at Ukrainian–American Concordia University (WIUU), I am proud to say that my dream has become a reality.

 Today, I am a passionate art director, product photographer and videographer who specializes in capturing the textures and sensory aspects of my subjects through both photography and video. With a deep understanding of composition and a keen eye for detail, I create stunning visual content that showcases the unique qualities of each product I shoot. 

My passion for my craft extends beyond my commercial work, and I consistently produce personal projects that are both inspiring and impactful. One such project, "Bruised Behind the Mask," garnered significant attention from the beauty industry and was featured in the program "CUT IT OUT ®: Salons Against Domestic Abuse" run by the Professional Beauty Association.

In addition to my expertise in product photography, I have also achieved notable success in the competitive world of photography. I have received several awards, including the 2020 Grand Prize in the Lady Gaga X Adobe Chromatica Tour competition, the 2018 North Florida Rising Star Award in Photography, and the 2015 Advertising Photographer of the Year title by Neutral Density Magazine.

My journey began in the waiting room of a hair salon, and today, my work is sought-after by salons and beauty brands alike. With my combination of technical skill, artistic vision, and deep understanding of the beauty industry, I am a content creator who consistently produces stunning work that showcases the unique qualities of each product I photograph.