L'Oreal Professionnel Style & Colour Trophy

OBJECTIVE:
In collaboration with the L’Oreal teams in New York and Paris, plan and produce a video and photo shoot for Erica Keelen, the contestant representing the USA in the global arena of the Style & Color Trophy.

PROJECT DURATION: 2 weeks

ROLE: Producer, photographer/videographer

DELIVERABLES: All video footage, including b-roll of the hair color process, interview footage with the artists, all model motion clips, 11 images (8 before-after, 2 model & artist, 1- model’s final look).