Paul Mitchell Color XG. A Touch of Gold

OBJECTIVE: Create assets for a 360° campaign for the new Color XG "A Touch of Gold" line

PROJECT DURATION: 1 Month

ROLE: Turn Key Producer

Hired an artist team and talent arranged the location, executed the campaign shoot, and managed the schedule and the team on both production days as well as during the post-production stage.

DELIVERABLES:

• 12 before-after images of models (front, back, side)

• 2 images of the final result captured in natural light

• 20 campaign shots for the web launch

• 4 images for packaging

• 4 smartphone photos/selfies of models' final look

• 4 smartphone-filmed reels. 2 per model. 1 - transformation with transition and 1 - application process

TOTAL NUMBER OF DELIVERABLES: 46