DARYNA BARYKINA is a fine art photographer, creative & art director
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ARTWORKS
I started a fine art practice a year ago when I felt a strong pull to make tangible things with my hands. It all began with my mini garden, where I grow lemons, limes, calamondins, peaches, and flowers in pots in my tiny courtyard.
My first fine art piece was very much rooted locally; I photographed a lemon I grew, placed it on my bedsheets in the morning, and rephotographed the print, slightly distorted, through a layer of Atlantic water that I gathered at the beach. This first experience of layering, printing, and rephotographing really made my practice what it is now.
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CREATIVE & ART DIRECTION
For twelve years, Daryna has led commercial projects for major haircare and beauty brands, translating brand strategy into visual campaigns that move buyers from launch to purchase. She develops concepts, directs, briefs, and produces work across photography, motion, social, digital, retail, and other customer touchpoints.
LVMH-certified Daryna works with marketing teams to turn business goals into focused, compelling creative. She brings elevated visual direction to paid creative, product launches, and seasonal campaigns—protecting brand DNA while helping buyers connect with the product. It is commercial work held to a fine artist's standard.
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BRAND COLLABORATIONS & COMMISSIONS
Years of working closely with brands taught Daryna the discipline of the deliverable: how a single idea must live across different placements, each shaped for where it will be seen. A product finds its place in Daryna’s world - carried through concept, styling, and image until it becomes an experience told in her voice.
INTRODUCING DARYNA
Daryna Barykina is a Jacksonville, Florida–based fine art photographer, creative and art director, who specializes in artist-led brand collaborations.
Her fine-art practice explores time, memory, beauty, and transformation through layered botanical still-life photography and trompe l’oeil techniques.
She also creates artist-led visual campaigns for floral, food, beverage, spirits, home design, and travel brands to develop distinctive visual worlds that connect product, story, atmosphere, and cultural meaning.
Daryna works worldwide on commissioned artwork, creative direction, and full-service visual production.
