DARYNA BARYKINA is a fine art photographer, creative & art director
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BRAND COLLABORATIONS & COMMISSIONS
Years of working closely with brands taught Daryna the discipline of the deliverable: how a single idea must live across different placements, each shaped for where it will be seen. A product finds its place in Daryna’s world - carried through concept, styling, and image until it becomes an experience told in her voice.
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CREATIVE & ART DIRECTION
For twelve years, Daryna has led commercial projects for major haircare and beauty brands, translating brand strategy into visual campaigns that move buyers from launch to purchase. She develops concepts, directs, briefs, and produces work across photography, motion, social, digital, retail, and other customer touchpoints.
LVMH-certified Daryna works with marketing teams to turn business goals into focused, compelling creative. She brings elevated visual direction to paid creative, product launches, and seasonal campaigns—protecting brand DNA while helping buyers connect with the product. It is commercial work held to a fine artist's standard.
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ARTWORKS
Daryna’s conceptual work turns familiar things into art objects that hold the tension between what a thing is and what it only appears to be. Trompe l'oeil is the vehicle. Each piece is built for the wall and printed large, and meant to be lived with.
INTRODUCING DARYNA
Daryna Barykina is a Jacksonville, Florida–based fine art photographer, creative and art director, who specializes in artist-led brand collaborations.
Her fine-art practice explores time, memory, beauty, and transformation through layered botanical still-life photography and trompe l’oeil techniques.
She also creates artist-led visual campaigns for floral, food, beverage, spirits, home design, and travel brands to develop distinctive visual worlds that connect product, story, atmosphere, and cultural meaning.
Daryna works worldwide on commissioned artwork, creative direction, and full-service visual production.
