Case Study: Glisten Cosmetics. Storefront update

Objective: Over the course of a 6-month retainer project, the goal was to fully update the storefront's appearance. This involved developing a sleek new design for product cover images to better showcase colors and formulas, creating product cover images for each product and color group, and producing swatch videos for each product group to highlight color complexity for social media use.

Project Duration: 6 months

Role: Art Director, Photo/Video Producer | REMOTE

Responsibilities:

• Led the creative direction for updating the storefront's visual presentation.

• Developed and implemented a new design for product cover images to enhance visual appeal and product clarity.

• Directed and produced high-quality product cover images for each product and color group.

• Created swatch videos for each product group, emphasizing the color complexity and texture of the products for social media platforms.

• Coordinated with the design and marketing teams to ensure the new visuals aligned with brand goals and strategies.

• Demonstrated a keen eye and skillful photography to capture the unique charm and vibrancy of duochrome cosmetics.

• Ensured seamless communication and efficient collaboration with all team members, contributing to a smooth project experience.

Deliverables:

• 21 Product Detail Page (PDP) images

• 11 Editorial images

• 8 Swatch videos

Impact:

• Successfully increased company revenue by creating modern, attractive product cover photos that draw customers in and clearly showcase the texture, color, and intricacy of the formulas.

• Enhanced the overall visual appeal of the storefront, leading to improved customer engagement and satisfaction.

• Provided valuable content for social media campaigns, contributing to a stronger online presence and increased brand visibility.

• Captured the unique charm and vibrancy of duochrome cosmetics, playing an essential role in the product's story and marketing success.

• Earned high praise for effortless and efficient communication, making every project a smooth experience and solidifying future collaboration opportunities.