Case Study: L'Oreal Professionnel Style & Colour Trophy Finalist Promo Shoot

Objective: In collaboration with L’Oreal teams in New York and Paris, the goal was to plan and produce a video and photo shoot for Erica Keelen, the contestant representing the USA in the global arena of the Style & Color Trophy. The aim was to create video footage to be used as part of the Run Le Hair Show: the New Web Series from L’Oréal Professionnel Paris with a viewership of over 2 million views on YouTube.

Project Duration: 2 weeks

Role: Producer, Photographer/Videographer | REMOTE

Responsibilities:

• Collaborated with L’Oreal teams in New York and Paris to plan and execute the shoot.

• Communicated with the Paris team live via Zoom to ensure alignment and coordination.

• Hosted and worked under the supervision of the New York team in Jacksonville, FL.

• Managed budgeting for the project to ensure cost-effective use of resources.

• Set up photo and video lighting as well as sound to ensure high-quality production.

• Hired and managed a team of artists including a makeup artist and a wardrobe stylist.

Deliverables:

• Comprehensive video footage, including b-roll of the hair color process.

• Interview footage with the artists.

• All model motion clips.

• 11 images: 8 before-after shots, 2 model & artist images, and 1 model’s final look.

Results:

• Successfully produced high-quality visual content that contributed to Erica Keelen’s presentation in the global arena of the Style & Color Trophy.

• Demonstrated strong project management and communication skills by effectively coordinating with international teams and managing on-site production.

• Delivered all required assets on time, ensuring seamless integration into the L’Oreal marketing and promotional efforts.

• Photos and video footage were effectively used to promote the competition on social media platforms, increasing visibility and engagement.