Case Study: Luxury Life Body Butter. 360 campaign
Objective: The goal was to ideate and produce the essential visual assets (photography and video) necessary for a comprehensive 360° launch of the Luxury Life Body Butter brand. These assets were to be utilized across various platforms including print, web, organic and paid social media, email marketing, Amazon, Shopify, and Pinterest ads.
Project Duration: 3 weeks
Role: Art Director, Photographer/Videographer | REMOTE
Responsibilities:
Collaborated with the Creative Director and brand owners to refine the brand's aesthetic.
Formulated a comprehensive shot list tailored to cover the initial assets required for the brand launch.
Executed all photography and videography, capturing high-quality visuals that aligned with the brand's vision.
Managed the project remotely, ensuring seamless communication and coordination.
Handled budgeting responsibilities, prop sourcing, and pre-production activities.
Ensured the timely delivery of all content as per the agreed-upon deadline.
Deliverables:
(21) Product Detail Page (PDP) images
(11) Editorial images
(8) 15-second unboxing videos
(1) 30-second video banner
Total Number of Deliverables: 41
Impact:
Successfully created a cohesive set of essential visual assets required for the brand's launch campaign.
Contributed to a unified brand aesthetic that appealed to the target audience, increasing customer interest and engagement.
Enabled the brand to effectively promote the Luxury Life Body Butter across multiple platforms, ensuring a broad and engaging reach.
Produced high-quality content for both organic and paid advertisements, further amplifying the brand's reach and impact.
Achieved cost savings for the client by utilizing own studio for production, demonstrating efficiency and resourcefulness.
