Case Study: 360° Campaign for Color XG "A Touch of Gold" Line

Objective: The goal of this project was to create comprehensive assets for a 360° campaign promoting the new Color XG "A Touch of Gold" line. The campaign required a variety of visuals to be used across multiple platforms, ensuring a cohesive and engaging promotional strategy.

Project Duration: 1 month

Role: Creative Content Producer, Editor | REMOTE

Responsibilities:

• Hired and managed an artist team and talent to execute the vision for the campaign.

• Arranged the location and coordinated all logistical aspects for the campaign shoot.

• Executed the campaign shoot, overseeing all stages from pre-production to post-production.

• Managed the schedule and ensured seamless coordination of the team on both production days.

• Supervised the post-production stage to guarantee the timely delivery of high-quality assets.

• Reported to the Director of Social Media, ensuring alignment with the overall social media strategy.

• Communicated effectively with the internal team and contractors to maintain smooth project flow.

• Facilitated budgeting to ensure cost-effective use of resources without compromising quality.

Deliverables:

• 12 before-after images of models (front, back, side)

• 2 images of the final result captured in natural light

• 20 campaign shots for the web launch

• 4 images for packaging

• 4 smartphone photos/selfies of models' final look

• 4 smartphone-filmed reels: 2 per model (1 showcasing the transformation with transition, and 1 detailing the application process)

Total Number of Deliverables: 46

Results:

• Successfully produced a diverse range of high-quality visual assets within the one-month timeline, enhancing the brand’s promotional efforts.

• Delivered 46 assets that effectively showcased the new Color XG "A Touch of Gold" line, ensuring a cohesive visual narrative across all platforms.

• Enabled the marketing team to launch a 360° campaign that engaged customers through various channels, including web, packaging, and social media.

• Provided content that could be utilized for both organic and paid social media campaigns, maximizing reach and engagement.

• Ensured the final visuals captured the essence of the product line, contributing to a successful campaign launch and positive brand reception.

• Maintained clear communication with all stakeholders and adhered to the budget, ensuring efficient use of resources and project success.