Case Study: Pravana
Objective: To serve as the trusted producer for all of Pravana's national and international campaign needs over a seven-year partnership, ensuring seamless execution of ad campaigns and maintaining high standards of creativity and quality.
Project Duration: 7 years
Role: Producer, Photographer | REMOTE
Responsibilities:
Partnered with Pravana as a trusted producer for all campaign needs, both nationally and internationally.
Acted as a liaison between the internal team and contractors, including artists (hair, makeup, wardrobe stylists) and talent.
Responsible for artist and talent casting, ensuring the selection of suitable individuals to represent the brand.
Managed budgeting, ensuring cost-effective use of resources while maintaining high production quality.
Played an integral role in creative briefings, providing clients with innovative ideas and concepts.
Reported to the Creative Director and VP of Marketing, ensuring alignment with the brand’s vision and marketing strategies.
Executed all post-production work, ensuring the final output met the brand's standards and requirements.
Produced numerous ad campaigns remotely from my homebase studio in Jacksonville.
Frequently traveled to LA to conduct shoots at the Henkel Creative Hub, maintaining flexibility and commitment to the brand’s needs.
Deliverables:
Numerous ad campaigns, including photography and video assets, tailored to various platforms such as print, web, social media, and email marketing.
Consistent delivery of high-quality visual content that aligned with Pravana’s brand aesthetic and marketing goals.
Impact:
Established a long-term, trusted relationship with Pravana, becoming the go-to producer for all their campaign needs.
Enhanced the brand’s national and international presence through compelling ad campaigns.
Facilitated seamless collaboration between the internal team and external contractors, ensuring efficient and effective production processes.
Contributed to Pravana’s marketing success by providing creative and innovative ideas during briefings.
Maintained high standards of quality and consistency in all deliverables, reinforcing the brand’s image and appeal.
Demonstrated flexibility and commitment by producing content remotely and traveling for on-site shoots as needed.
Results:
Successfully produced and delivered numerous high-quality ad campaigns over a seven-year period.
Ensured the brand’s marketing materials were visually appealing, consistent, and effective in engaging the target audience.
Achieved cost savings for the client through efficient budgeting and resource management.
Strengthened the brand’s market position and contributed to its overall marketing success through strategic and creative campaign production.
