Case Study: WONDERSKIN. 360 campaign assests
https://wonderskin.com/
Objective: In collaboration with the Creative Director, the goal was to plan and produce a photo shoot to showcase the application of the Wonderskin lip stain and create assets for the launch of the Wonderbrow brow tint.
Project Duration: 1 day
Role: Producer, Art Director, Photographer | REMOTE
Responsibilities:
Collaborated with the Creative Director to plan and execute a photo shoot that highlighted the features and application of the Wonderskin lip stain and Wonderbrow brow tint.
Captured high-quality images that demonstrated the application process, transformation, and various product shades.
Produced visual assets that aligned with the brand's aesthetic and marketing goals.
Managed budgeting for the project to ensure cost-effective use of resources.
Hired and coordinated a team of hair and makeup artists to achieve the desired looks for the shoot. Scouted and booked a suitable photo studio to provide the optimal setting for the shoot.
Performed all responsibilities fully remotely, leveraging digital communication tools to maintain effective collaboration.
Supervised the post-production stage to guarantee the timely delivery of high-quality assets.
Deliverables:
21 Product Detail Page (PDP) images
11 Editorial images
2 Product photos
Total Number of Deliverables: 34
Impact:
Significantly increased company revenue by creating compelling visual assets for the launch of the new Wonderbrow kit and the re-introduction of the Wonderblading product.
Attracted customers with modern, clear photos that effectively showcased the application process and the transformative effects of the products.
Created evergreen content that can be used for organic and paid social media, web and email marketing, as well as point-of-sale displays.
Enhanced the overall visual appeal of the brand, contributing to successful product launches and increased customer engagement.
