Samreens Vanity. Storefront & PDP update
https://samreensvanity.com/
Objective: The primary goal of this project was to fully update the storefront by developing and presenting a comprehensive concept for the new store appearance. This involved creating brand-new swatches, product macro photos, and editorial photos and videos. A critical aspect of the project was to meet assigned deadlines for asset production and ensure the content's versatility to support in-house design initiatives.
Project Duration: 1 month
Role: Art Director, Creative Content Producer, Editor | REMOTE
Responsibilities:
Spearheaded the creative direction and production of visual content for the storefront update.
Developed a comprehensive concept for the new store appearance, aligning with the brand's vision and marketing goals.
Directed and produced high-quality product macro photos, editorial images, and videos.
Ensured timely delivery of all visual assets, meeting the deadlines without compromising quality.
Coordinated with the in-house design team to ensure the versatility of content for various design initiatives.
Created "evergreen" content that can be used for both organic and paid social media campaigns, enhancing the longevity and ROI of the visual assets.
Deliverables:
51 Product Detail Page (PDP) images
19 Editorial images
3 Videos
Total Number of Deliverables: 73
Results:
Successfully updated the storefront with a fresh, engaging visual concept that enhanced the brand's appeal.
Delivered 73 high-quality visual assets within the one-month project timeline.
Enabled the in-house design team to utilize versatile content across various marketing and design platforms, contributing to cohesive brand messaging and improved customer engagement.
Provided evergreen content that continues to support both organic and paid social media efforts, maximizing the impact and reach of the marketing campaigns.
